Marketing Indie Style

Indie MarketingWhat is marketing indie style?

When you began the very personal journey that resulted in a manuscript you then felt compelled to share with the world, you probably didn’t anticipate how difficult it would be to let people know your book is available for sale. Marketing concepts and methods are relative to the consumer’s demands, not publishing methods, and traditional publishers will expect you to market yourself just as the indie published author has to. Marketing indie style simply means you are responsible for marketing your product.

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Picking an eBook Distributor by JF Garrard

ebookdistributionIf you are self-publishing or starting a small press, you may wonder where to distribute online and what the differences are between eBook distributors. Is there an advantage of choosing one over another?

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Royalties – JF Garrard Breaks it Down

Money-CastleFor many, publishing a book is already a complicated enough goal.  At the same time, another goal to consider is to just break even on the real money you invested in the book. As I prepare to publish my book in April 2014, I am scratching my head at the different royalties offered by different book distribution sites. To be honest, I don’t really care which company carries my book as long as I can calculate the correct amount of royalties I should be gaining from each sale. It’s important to me that data is available at all times in case I want to check on sales numbers in the middle of the night.

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Replace the Gatekeepers

gatekeepersNo longer is getting published dependent on a wish and a prayer. The traditional publishing houses and their gatekeepers don’t hold the only key anymore. Advancing technology has now made it possible for anyone with average computer skills to publish themselves.


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Guest Posting as Advertising: How To Be Professional and Be Asked Back

Tips for Running a Crowd Funding Campaign by J F Garrard

crowdfundingTips for Running a Crowd Funding Campaign

Initially when I first embarked on a Kickstarter project campaign for my first book, The Undead Sorceress, I assumed that it would be a simple task. After all, the media has covered stories about people getting thousands of dollars from crowds, so how hard can collecting free money be? But I learned the truth quickly, there is no such thing as free lunch!

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“Injecting Emotion Into Your Writing” by Stefan Vucak

20131121-130811.jpgWhy were Tom Clancy’s first two books, The Hunt for Red October and Red Storm Rising so readable? Many lowbrow literary critics wouldn’t think they were well written books at all, but then, you can’t please everyone. They sold over a million copies each, so they had to have something—and I’m not talking about having a sophisticated marketing machine behind them.

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“Plotting Your Next Novel” by Stefan Vucak

stefan plotting diagramDazzled by the brilliance of your inspiration for a new book, shaking off the urge to start pounding away at that keyboard, you’ve caught your breath and took stock of what you are really facing. Slowly, a sobering realization breaks through that dazzle: that book idea now needs to be translated into 100,000 words or so.


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“Making Your Blog Stand Out Amongst the Millions” by Joshua Danton Boyd

English: Analogy of searching Wikipedia, compa...We live in a world awash with blogs. Everyone has one or has had one at some point. Whether they’re used to simply detail a person’s day-to-day life, or to anonymously snipe at politicians, we’re aren’t exactly starved for choice. So, when you want to start your own, how do you make it stand out against the crowd? It isn’t easy, and it takes work, but here’s how to get on your way.

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What’s the 411 on The Fussy Librarian?

?????????????Let The Fussy Librarian help you sell books. After you’ve spent hundreds of hours writing your book, slaved through rewrites and hired a cover designer, it’s understandable that there’s not much energy left over for marketing. We’ve taken what works, made it better and made it easy for you.The Fussy Librarian is the first eBook website to match readers by genre and their content preferences. If you write cozy mysteries, we have readers who have told us they like their mysteries without any violence.

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“What Drives a Book Reviewer to Drink” ~ by Stefan Vucak

Whstefan cartoon headen I get into a hole while writing, to clear my head and let things sort themselves out, which they usually do, I download an e-book to review. Saying it like that, the process sounds simple, but selecting a book is fraught with apprehension and hopeful expectation. Bombarded with flashy covers and eye-catching blurbs, sometimes not so, I look for a book that will entertain and transport me into the author’s world, but more often than not, I walk away disappointed.

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“Are You Neglecting Your Manuscript?” by Stefan Vucak

manuscriptAh, what writers do! Or should I say, what writers shouldn’t do!As an editor and book reviewer, I cringe when I see a manuscript fraught with beginner’s mistakes. It is not only that the manuscript looks disorganized, if I am editing it, before doing anything, I need to hammer it into proper format, which can be a lot of work and drains my enthusiasm.


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“Decline of E-book Publishers” by Stefan Vucak

ebooks_stefanvucakimageEvery budding author wants to see his masterpiece published, preferably by one of the traditional book publishers. After all, that’s where the fame and money is, right? After accumulating a stack of rejection letters, thoughts of ending it all bubbling in the background, reality starts to sink in. There are lots of writers out there competing for the same thing, with traditional publishers closing ranks and picking up fewer new authors all the time.


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September Workshop Series: Social Media and Listening

Originally posted on THE MORNING SOCIAL:

Social media is not a magic bullet, but there are certain steps that you should follow to ensure that you’re on the strategic path towards carving out your own social media strategy. Social media listening is the best way to gain the information you need to prepare a targeted social media strategy. This is what marketers refer to as “sentiment.”

So, before we get started, let’s define what “sentiment” means for social media.

Sentiment analysis or opinion mining refers to the application of natural language processing, computational linguistics, and text analytics to identify and extract subjective information in source materials.

Generally speaking,  sentiment analysis aims to determine the attitude of a speaker or a writer with respect to some topic or the overall contextual polarity of a document. The attitude may be his or her judgment or evaluation, effective state (that is to say, the emotional state of the author when writing), or the intended…

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“Turning that Inspiration into a Book” by Stefan Vucak

inspirationI am sure someone famous once said that genius is one percent inspiration and ninety-nine percent perspiration. Not sure about the genius part, but in writing, the rest is certainly true. When I wrote my first novel, and I use the term ‘write’ loosely – good thing it will never see the light of day – I wasn’t short of inspiration. I had ideas for a dozen books; still do, and some have been turned into real books.

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“Write the Book Only You Can Write!” ~ by Bruce Hartman

English: André Gide, Nobel laureate in Literat...I’m fond of quoting this advice from André Gide:

“Throw away my book: you must understand that it represents only one of a thousand attitudes. You must find your own. If someone else could have done something as well as you, don’t do it. If someone else could have said something as well as you, don’t say it—or written something as well as you, don’t write it. Grow fond only of that which you can find nowhere but in yourself, and create out of yourself, impatiently or patiently, ah! that most irreplaceable of beings.”

In other words, write the book that only you can write. No other book is worth writing.

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Digital now makes up 11.3% of Hachette’s revenues worldwide, and 20% of Random House’s

Originally posted on paidContent:

Lagardére, parent company of book publisher Hachette, and Bertelsmann, parent company of book publisher Random House, both announced financial results for the first six months of 2013.

Of the two, Lagardère provided more detail on digital results:

  • Digital made up 11.3 percent of Lagardère Publishing’s net sales worldwide, compared to 8.4 percent a year ago.
  • Ebooks now account for 34 percent of adult trade book sales in the U.S., compared to 27 percent last year, and 31 percent in the U.K., up from 22 percent last year.
  • In France, digital sales are much smaller, though growing: Ebooks accounted for 3.2 percent of adult trade book sales there, up from 1 percent last year.

There’s less digital stuff from Bertelsmann. The company just noted that at Random House Germany, digital now accounts for 10 percent of revenues. Worldwide the figure is around 20 percent, company spokesman Stuart Applebaum told me.


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“What NOT to do when Writing” by Stefan Vucak

Adjective Magnet WordsThere are lots of things authors should not do when writing, like indiscriminate shifting point of view between characters, churn out your novel without a detailed outline, frequent usage of the same word, overusing slang…there are others. What I want to touch on here is the usage of adjectives.

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What I learned from the Emerging Writers Festival: Structure


Rebecca Berta shares her notes from the Emerging Writers Festival in Melbourne in this great article. Thanks Rebecca!

Originally posted on Novel Girl:

So you didn’t make it to the Melbourne Emerging Writers Festival (EWF), huh? Well, fear not! [It's still on, by the way.] I have my messy hand-written notes all typed up and ready for your perusal.

First up …


Damon Young

Damon Young, Ph.D., author of Distraction; opinion, feature, and review writer for the biggest newspapers and magazines in Australia; poet; and radio personality had this to say:

  • Introduce familiar characters/archetypes

What’s an archetype?

“a universally understood symbol, term, or pattern of behavior, a prototype upon which others are copied, patterned, or emulated. — Wikipedia”

This description perfectly shows us writers how to familiarise our readers ASAP.

An example: when was the last time you connected with the busy mother character, fumbling with six bags of groceries as she tries to heave them inside her front door? How about the sweaty, trembling teenage boy who’s…

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“How to Self-edit Your Novel” by Stefan Vucak

stefans edit picIf writing simply meant putting words on paper or into the computer, we would all have lots more fun. However, our readers might not think too much of our efforts. All of us have spent our primary school and high school years learning English: spelling, grammar, sentence and paragraph construction, writing essays…the memories are coming back? Yet, despite the best efforts of our teachers, many writers still haven’t mastered the craft. So, what’s the problem?

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Consider the Source: How Reviews Reflect Our Experience


A great post that covers the review processes of the ebook market.

Originally posted on WordServe Water Cooler:

I recently read an account of a celebrity and her young daughter which captured the concept of feedback from a unique perspective. Having completed a Google search, the daughter was troubled to find that strangers were saying all kinds of things about her famous mother, both positive and negative. The mother told her daughter that when people make those kind of comments, the feedback is based on their own individual experiences. Therefore, when people provide comments, they are typically talking about themselves, whether they realize it or not.

What an epiphany, and what a great way to see feedback (like reviews) in a completely different light. People are a product of their own experiences, strung together like pearls over the course of a lifetime. If art imitates life, then reviews of art imitate the reviewer‘s life. Reviewers respond to reading material based on their own individual experiences. When people read books…

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“You Always Need an Editor” ~ by Stefan Vucak

Writer WordartYeah, I can hear you groan already. Not another plug to have your work edited. You’re telling yourself, I’m a good writer and I don’t need anybody fixing my typos, thank you. Those blood-sucking worms out there are just out to get my money. That can be true, but it doesn’t remove the need to have your work professionally edited before you rush it into print, no matter how good an editing job you feel you can do yourself.


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“Flash Your Fiction: A New Promotional Site for Books” ~ by Paul Ruth

BooksFlash your Fiction is a new blog that is seeking submissions for already published books. The site accepts excepts of 500 words or less and a link to where your book can be purchased. All genres or fiction and non-fiction accepted. The central concept is to allow for readers to quickly browse the writing style and quality. See the site for more details on submission.

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Here’s A Good Summary Of Article Marketing Best Practices

marketingDon’t miss out on one of the best marketing techniques on the web today just because you aren’t familiar with the process. Article marketing is one of the easiest marketing methods online, and it’s low-cost too. If you use tips like those referred to in this article, you will find success in utilizing articles to market your business, products, and services.

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“Does this sound familiar?” ~ by Philip Catshill

Line art representation of a QuillAn adage proclaims everyone has a story to tell. Some aspire to tell their story by means of the written word. Perhaps like me, you sat at a computer, clicked away at the keys until one by one the words appeared, forming into page after page and chapter after chapter. Whether it is a story based on fiction or fact, you have ended up with a book on a computer disk. Okay, now you’ve written it, I suppose you want someone to read it.

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“The Four Cs of Writing” by KD Sullivan

cEffective writing begins with the Four Cs—ensuring your work is Correct, Consistent, Clear, and Compelling. Though the editor is there to help the author ensure all of these, the author can—in fact, is responsible for—creating the best work possible to begin with. It takes a little extra time, but excellence can’t be rushed.


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“Judging Books By Their Covers” by Roger Gerald Scott

English: Ebook Reader

We all like to think appearances don’t matter, that we are nice people and not the kind that judge or treat people by the way they look or what they wear. If only that were true. I personally have never forgotten, a few years ago, watching Susan Boyle shuffling onto the stage for an episode of the UK X Factor, only to be ridiculed for her appearance and age and the cruel assumption that, because she looked so out of place, she couldn’t sing. Read the rest of this entry

What Makes a Book a GOOD Book?

ratingsIs it the idea, the imagination of the thing? Is it the author’s style of writing, crisp and concise to intricate and elegant? Is it the polishing work that should happen once the writing is done, from editing, proofreading, cover design, formatting, etc.? Is it a combination of all of the above or some other combination of factors?

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indiePENdents Seal of Approval?

independentHave run across a site, mentioned on a LinkedIn group discussion forum, and really want to get this public’s opinion. The site talks about one voice for self published authors and giving credibility to authors that self publish, comparable to those that traditionally publish. It’s set up on a volunteer basis and books are judged eligible for the seal of approval based on objective reviews by three evaluators that determine if a book has met the basic standards for spelling, grammar, punctuation, and formatting.

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