Love this blog site, great content about topics important to marketing that can easily be applied to the world of authors and book promoting. Author’s have to market 2 things to be successful, themselves and the books…this is about Branding You. Think about how important it is for a potential reader, future loyal fan, to recognize your Author Name…Enjoy! dlh
You are unique.
Yes, you are. You’re one of a kind. There is no one else like you. Some people may have similar attributes, but they are still different from you. Even if you are an identical twin, you are not a clone (well, I am pretty sure you aren’t). Good personal branding is communicating through words and actions those things that show who you are: your unique self. Today’s Attitude Adjustment post looks at 4 things that, when put together, call out what makes you UNIQUE: Expertise, Perception, Personality, and Presence.
To describe our brand, we need to look at the combination of characteristic features that make us, us. We must be able to describe our personal traits: the distinguishing features of our personal nature, our personality, that we alone possess. It is through analyzing our traits, strengths, weaknesses, and other differentiating qualities, that we construct our personal brand…
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