So, what’s the big deal with article marketing? What is it all about in the first place? Well, it is the simple practice of creating written content and publishing such articles online on any of the hundreds, if not thousands, of article directories found on the Internet. Now directories that post article submissions can cater to niches that range from broad-based to specific ones. With that out of the way, what’s the point of article promoting?
Here are its top 10 benefits:
1. Builds Your Online Credibility.
By sharing knowledge to other people, you are establishing a reputation as an expert in a particular field – maybe even several. The more information and knowledge you provide, the more credibility you build. As a consequence, you become someone who can be trusted by your followers/readers, which will eventually be good for business.
2. Lets You Help Others.
Speaking of shared knowledge, your articles that get published may be able to help other people learn more, find answers to questions, or solve their problems. Regardless of what kind of business you have, your write-ups contain knowledge that netizens are searching for.
3. Increases Your Business Exposure.
The rule of thumb in promotions and advertising is that it usually takes 3-7 instances of exposure before your brand gets recognized. This means that when someone notices something that’s related to your company, say, a logo, online ad, or article, these become part of their subconscious. Now article marketing lets you reach out multiple times to your readers.
4. Develops Brand Awareness.
As was mentioned, having a lot of articles out on the Web will let you reach many customers and prospects several times. What you may not realize, however, is how wide this reach is. You see, article directories often make your work available to websites and blogs the world over for reprint. And if your work is high-quality, imagine how many people will create positive associations with your company.
5. Promotes Your Services and Products.
Although nobody really wants to read sales pitches, you can subtly promote what your business has to offer through your write-ups. This can be done by including ‘suggestions’ in your work, and perhaps some links that will lead to your website should your input catches the readers’ attention somehow. Of course, make sure your content is of value so they’ll read in the first place.
6. Stimulate Website Traffic.
Aside from subtle suggestions, you can still directly promote your business through your article. This is since each of your articles will have bio/author boxes where you can include links to your company site. By simply including a short ‘teaser’ at the conclusion portion of your post, you might entice click-throughs from your readers, which can lead to possible click-to-sales conversions.
7. Attract New Customers.
Whether your business is fresh out of the oven or has been around for several years now, article marketing will help you gain new patrons. In fact, it’s almost a guarantee that you do so. You see, when consumers go online for research, they might end up finding your article and getting impressed by it – so they click your site like and voila! You now have a new customer.
8. Enhances Your SEO Efforts.
This is made possible by the link-building that occurs when your article gets published. And the most your work gets reprinted or republished because of its quality, the most links that lead to your website. Search engines will perceive this as reliability and will give your site better rankings. This leads to better market visibility.
9. It Is Free.
Almost all article directories offer their sites for posting at no charge. Although some offer upgrades that provide more interesting features, such sites are usually free to use. And even if you did decide to pay for more features, your returns are still likely to be very high. The benefits will greatly outweigh the costs.
10. It Is an Incredibly Easy Promotional Method.
Indeed it is, as it’s just a matter of writing useful, high-quality content and taking the time to post them. Besides, you don’t have to do the work yourself as you can always outsource the writing aspect to professional writers.
In conclusion, article marketing offers a win-win opportunity for any business owner.
~~~~~~~~~~~Brian Blogs is a part time internet marketer, in a first class work from home program. He invites you to visit his website for free video and audio training on building a very affordable home business, at your own pace. For more inside information, go below for details….
An invitation from admin:
What does article marketing have to do with Authors Helping Authors? As you look over the benefits outlined in this article by an expert in home based businesses and article marketing, remember that Authors are a home based business. You don’t punch a time clock hung on the wall near a water cooler and you don’t perform services or make products on behalf of a company that provides you a weekly or bi-weekly pay check. You are self-employed. You write and you market your written product. You own your own business and usually authors work from home.
Just like any business, brick and mortar, online, office based or home based, your reputation is very important for successful marketing. Even more so really, since selling your product, in part, depends on people believing you have writing skills. Your marketing is probably based online and is therefore dependent on search engine ranking more than you realize. For many authors that also use blogging for social media marketing, SEO is a background concept that is mysterious and complex and often ignored as they plug away at building content and sharing concepts, thoughts, and promotional posts.
Once you realize that everything you do online affects SEO, branding, reach, and your reputation, then you can start to implement changes in your strategy to affect better results. Also, recognizing that blog posts are really articles and there are many styles of articles, you can start to see the correlation between article marketing and what you do every day to market your reputation and your products. It’s not a big leap to realize then that having articles you wrote published on other sites is a huge benefit to your own marketing efforts.
The trick is the daily balance of time spent marketing and time spent writing…often authors want to keep their marketing posts or content for their own blog sites. In reality, the benefit to putting the content somewhere that has a larger follower base and readership than your blog does, can only mean new followers and at a faster rate. While keeping up with the demand for content on your own site is important, the benefit to sharing your content somewhere else sometimes outweighs the loss of material for one post. Always place a very brief bio style credit line at the bottom of your articles and include a link to your hub landing page to get them into your marketing loop as soon as they finish reading the article.
This site is what Brian refers to as an article directory and is designed to provide a showcase for authors to publish articles related to helping other authors. By submitting content to this site you can reap the benefits outlined in this article while contributing to the content of a very popular library that currently reaches more than 8,000 people with each new article. You can always contact an administrator of this site directly at email@example.com and we are always open for submissions to be considered for publishing…come on in and stay awhile.
- Great Methods And Practices For Article Syndication Campaigns (federico-online.com)
- What Lies Beneath an Article on Marketing (netarticlemarketing.wordpress.com)
- More Article Marketing Benefits For YOU! (helpmemakemoneyfromhome.wordpress.com)