AHA · Authors Helping Authors

“How To Be Successful With Social Media Marketing” by Maria Bennett

Social Media Marketing Hub and Spoke InfographicIf you have heard of Facebook, Twitter or Google Plus, you surely know that marketing through social media channels is the next big thing. Like many people, you might be wondering how you can harness the power of social media to your business’s advantage. This article has a number of tips to help you in your social media marketing endeavors.

 

Make sure your blog has excellent content that engages, educates, and inspires. A great blog serves as the cornerstone of your social media marketing. When you create content that people cannot wait to read, they will keep coming back. The bottom line is that good content is what is behind any type of media, and social media marketing is no exception.

If you decide to utilize a marketing company to help you with social media marketing, be cautions. A lot of these companies are dishonest and scam business owners. These outfits make use of hundreds of fake social media accounts across the major platforms, most of which are created through shady bots and proxy servers. Because these services use abusive tactics, your message is generally not seen by too many real people, as the view counts are fake and the fraudulent accounts are generally terminated fairly quickly.

Be sure that your content is interesting and unique, so that other social media users will want to share it with others. People succeed by using social media, but only if their content sticks out from others. If you are out of ideas, you can always find inspiration online or from family and friends.

The number of followers is a measurement of your success in social media marketing. Many large companies with iconic names will get followers just because people like their product. Smaller companies without the iconic names there the number of followers your company has is a direct link to how successful your social media marketing is doing.

You can measure the success of your social media marketing by the sentiment and number of comments you receive about your posts. You need to pay attention to the comments because your followers will tell you if you are posting relevant information. If they are mostly positive, then keep up the good work. If they are negative, try tweaking your posts for a more positive sentiment.

Make use of Twellow or Tweepi, which are tools that work with Twitter. These tools will let you find people that are in your target audience to identify the users that are the most influential. From these, you can come up with a list of folks you should personally follow, in the hopes that they do the same to your content or accounts, too.

If you show a username after the @ symbol, you can make sure that updates from important Twitter posters are shared. Alternatively you can also use this symbol to include their usernames in your tweets. By doing this, they receive notification that you have posted about them. This can either lead to a tweet reply, or they will re-broadcast your post to a wider audience.

To get the best possible customers from your social media marketing, keep your content coming regularly and with consistency. When a customer sees you post on Facebook every other day, it is enough they remember you comfortably, but not so much that they get annoyed with you showing up too much. When it comes time for them to spend money on something you might offer, they will go with you because your brand feels like a trusted friend.

Now that you have learned what you need to do to become successful with social media marketing you should have a better understanding of what you need to do. The tips in this article can help you greatly, but only if you apply all that you learned consistently and to the best of your ability.

For more information about facebook page for business, check out the Fb Influence Review. I’m sure you’ll like it!

What can you share about your social media strategy that could help other authors connect and engage with readers?
Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s